Nike’s Marketing Model Essay Example for Free

Nikes Marketing Model EssayPriceNikes pricing is intentional to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high premiums. Nikes pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or mint part in more than one channel level operations. This can control costs and influence product pricing.The company has designed its pricing anatomical structure in a way to make it competitive to other shoe sellers. The price of the products is variable depending on the type and the size for example a prosperous and good pair of shoes would cost