Apply the four P's model of innovation to case studies or companies Assignment

Apply the four Ps model of renewing to case studies or companies you atomic number 18 familiar with and critically evaluate the above st - Assignment Example....................................................................................7 Process.........................................................................................8 Evaluation of the Quote by Gary Hamel............................................10 Conclusion...............................................................................................12 References...............................................................................................13 orchard apple tree Inc. A Study in Innovation Introduction The Four Ps of vicissitude is defined in his paper as product, process, position and paradigm (Mobbs, 2010). Innovation, in general, consists of common book of accounts that might include the word new, introduction, markets and process, and is marked by a willingness to take some risks and c elebrate the failures. Innovation also can be incremental or radical. Incremental means that something existing is made split up. Radical means that the caller-out is doing something completely different (Mitchell, 2010). Incremental innovation could be extremely beneficial to an industry - for instance, in the television industry, the advent of flat screens and mellow definition has radically transformed that industry, for the better (Phi, 2012). Perhaps no company has exemplified the principles of innovation better than Apple, Inc. Its i-Tunes and i-Pod radically changed the music industry, then its i-Phone and i-Pad did the same for the computing and cell phone industries. They have conduct the way in developing products that could be considered radical, not just a tweak on a product that has already been in place. In the process, they have become one of the most, if not the most, exciting company to watch. Although there are some that might say that Apple has peaked, the c ompany does not buy into this, and innovation continues to be their cornerstone. This paper will examine the company, then examine how the four Ps of innovation gull to it. Apple, Inc. History According to Chapman et al. (2012), Apple began its life in 1976, the brain child of Steve Jobs and Stephen Wozniak. The two men were high school mates, as well as former collaborators. Wozniak had been working on combining computers with video monitors, with an vagary towards making computers accessible to the masses and user-friendly. Wozniak was working at Hewlett-Packard at that time, and brought his ideas to HP. HP, however, did not think that personal computers had a future, so rejected Wozniaks ideas. Jobs, however, saw the future, and decided that he was the right partner for Wozniak to begin selling computers. Their prototypic computer was known as Apple 1, and was built in the garage of Jobs parents. This computer was only mean for hobbyists, as it didnt have an exterior casing, and only was a circuit board. The name of the company was Apple, because Jobs had a commercial enterprise in an orchard while he sought enlightenment, and neither man could think of a better name. The Apple II soon followed, and the duo was able to expand after finding new partners for their working out plans (Chapman et al., 2012). The Apple II was a hit, according to Chapman et al. (2012), as it was the first computer that had a sleek formative casing and color graphics. The annual sales for the fledgling company was $10 million in 1977, and thousands of employees were added. By 1980, the company was public, and its stock increased, on the first day of trading, from $22 to $29.